Gerard Cervello is professionally specialized in management, business development and in deploying high-profile IT projects. As Blueliv’s General Manager/COO, Gerard has a multi-faceted role of leading, empowering and coaching a world-class team in the sales, marketing, finance, production, delivery and R&D areas to achieve Blueliv’s ambitious objectives, as well as in participating in the company’s strategy and vision. He has more than 20 years of experience in the IT industry in multiple positions, having worked his way from the bottom up. Before joining Blueliv, Gerard worked both in large companies such as Philips, and start-ups such as Isoco and Scytl. In the latter, Gerard was part of the successful management team that helped the company become the dominant player in its market, scaling the business from less than 1M to a run rate of over 60M upon his departure in 2016. Gerard holds a Master of Engineering in Telecommunications from the Polytechnic University of Catalonia.